What is Permanent Makeup?
Permanent makeup, also known as cosmetic tattooing or micropigmentation, is a cosmetic technique that involves the application of pigment into the skin to enhance certain features of the face or body. This technique is often used to create the appearance of makeup, such as eyeliner, lip liner, or eyebrow definition, that lasts for years without the need for daily application.
The process of permanent makeup involves the use of a gentle tattoo machine that punctures the skin with a needle to deposit the pigment. The depth and placement of the pigment can be adjusted to create a natural-looking result that complements the individual's skin tone and facial features.
Meet Dana
Dana is the boss at the shop. She specializes in cosmetic tattoos and does small, simple styles of tattoos.
Dana is American by birth but has been living in London for almost 20 years. When she's not at work, you'll find her in the garden with her cat, Kit Kat or on her motorcycle.
What Treatments We Offer
Discover more about our extensive range of professional services. We constantly update this page, but if you still can’t find what you’re looking for, please feel free to get in touch with us – we will be more than happy to help.
Eyebrow Tattoos
We offer several styles of eyebrow tattoos, including microblading, powder brows. ombre brows and combination brows. Not sure what will be suitable for you? Get in touch.
Lip Tattoo
Tattooing your lips is a great way to keep your lipstick look, without the smudging. We offer a wide range of colours to natural nudes to bright reds.
Eyeliner Tattoo
Eyeliner tattoos are perfect for anyone who can't see very well, have shaky hands or are just crap at doing eyeliner. Tattooed eyeliner will enhance your peepers without smudging, running or having racoon eyes by the end of the day.
Permanent Makeup Removal
If you're looking to take your permanent makeup off, wecan help. Get in touch for a free consultation.
Eyebrow Correction
If your previous brow tattoo (or microblading) didn't go as planned or they have changed colour, we can help.
Tattooed Freckles & Beauty Spots
If you wen't born with freckles but love the look, we can help.
Check Out Our Work
Here's a few examples of our work. For the newest and most up to date images, see our socials.
Permanent Makeup FAQs
Does permanent makeup hurt?
Many people wonder, does permanent makeup hurt? Well, the answer is not as simple as a yes or no. The level of discomfort experienced during a permanent makeup procedure can vary from person to person. Some individuals may feel a slight discomfort or a sensation similar to getting a tattoo, while others may find it more painful. Most clients rate it a 1 or 2 out of 10 (with 10 being the worst). Some clients even fall asleep!
What is microblading?
Microblading is a technique used to enhance and shape eyebrows. It involves using a handheld tool with tiny, fine needles to create hair-like strokes on the skin. These strokes mimic the natural growth pattern of eyebrow hairs, resulting in a more defined and fuller appearance. This is not recommended for all skin types.
What is a powder brow?
A powder brow refers to a technique used to enhance and define eyebrows. It involves depositing pigment into the skin using a specialized machine, resulting in a soft, powdered effect. This technique is ideal for individuals who desire a fuller, more defined brow appearance. The powder brow technique creates a more natural and subtle look. It is a popular choice for those seeking a long-lasting solution to sparse or uneven eyebrows. And best yet, it's suitable for all skin types!
What is a combination brow?
Combination brows refer to two techniques of permanent makeup being combined. Microblading will give the effect of hairs while shading blends it into the natural hairs and gives definition.
Is permanent makeup safe?
Permanent makeup, also known as cosmetic tattooing, is a procedure that involves applying pigments to the skin to enhance facial features. Many people wonder if permanent makeup is safe, and the answer is yes, when performed by a trained and experienced professional.
How long does permanent makeup last?
The longevity of permanent makeup varies depending on several factors. Generally, it is designed to be long-lasting, with results that can last for several years. However, it is important to note that the color intensity may fade over time due to factors like sun exposure, skin type, and individual body chemistry.
On average, permanent makeup can last anywhere from one to five years with some cases lasting indefinitely. Touch-up sessions are required to maintain the desired look and ensure the colour remains vibrant. These touch-ups are usually recommended every 12-18 months, depending on the individual's preferences and the fading of the pigments.
It is worth mentioning that the permanence of the makeup does not mean it will stay exactly the same throughout its lifespan. As the skin ages and undergoes natural changes, the appearance of the permanent makeup may also evolve. Therefore, it is essential to choose a skilled and experienced technician who can provide guidance on colour selection and ensure the best possible results.
How will I know if permanent makeup is suitable for me?
Before booking for permanent makeup, you can come in for a free consultation where we will walk you through everything and answer any questions that you may have. If you don't want to come in for a consultation, feel free to send us your questions to our WhatsApp at 07932783225 and we'll answer as soon as we can.
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